Digital Coconut Inc. is an innovative travel marketing agency dedicated to helping travel and tourism brands drive more bookings. We pride ourselves on knowing exactly how to tug on both the heartstrings and purse strings of travellers. Our overarching methodology when working with our clients is outlined below.
Methodology & Services
RESEARCH & ANALYSIS:
We start by figuring out where you are, where you are trying to get to and the fastest more cost efficient way to reach your goals. Services included in this phase can include:
360 Review: In depth research and analysis producing recommendations that inform brand identity, target markets, marketing channels and budget.
Brand Positioning: Identifying product strengths and weaknesses, determining product/market fit, creating customer personas, identifying strengths and
niche market opportunities.
MAKE YOU SHINE:
Next we need to ensure that the overall look and feel of all of your visuals matches the brand image you are trying to portray to your target consumers. Before we begin to send traffic or generate awareness for your brand, we must ensure that the social media accounts, websites, booking engines etc are converting to leads, bookings and sales.
- Logos & Branding
- Website Design & Development
- App Development
- Content Creation
- In-room Magazines
GET YOU NOTICED:
Now that we have your brand assets converting to sales and bookings, it is time to ramp up traffic, awareness, readership and engagement. Some of the tactics we employ for our clients are listed below, however, the mix will depend on your goals, budgets and timelines.
- CRM & Email Marketing
- Social Media Strategy & Execution
- Influencer Outreach
- Familiarization Tours with Travel Trade or Media
- Crisis Management
- Advertising & Media Buying
BUILD YOUR CONNECTIONS:
With high converting brand assets and marketing systems in place, we turn our attention to leveraging our long standing connections in the travel industry to catapult your offering to the next level. Some of our established clients come directly to us solely for this step in the methodology. We pride ourselves on being able to connect the right brands and partners to rapidly scale reach and programs for our clients. From negotiating flight routes to opening new sales channels, we’ve done it all.
- Distribution Channel Management
- MICE Partnerships
- Industry Connections
- Loyalty Programs & Sales Incentives
- Contract Negotiations